Plus, algorithm changes and store changes (hello iOS 11) can make it a hassle to find relevant and up-to-date articles. It can sound simple in theory, but in fact, takes a while trialing and fixing mistakes. It doesn’t matter if you have already published your app, or if you are just preparing to launch it, you will need to implement the Google Play Store optimization. But here is one thing – before people use apps for diverse purposes, they tend to search for these. You wish. You will work on different elements of your listing, to improve both visibility and conversion rate to install.

At keenmobi, we’ve pioneered the science behind app store optimization and mobile app marketing. This therefore means that ASO is not something you can do once and be done with. In Google Play Store, the short description of an app has a strong effect on the ASO in keywords rankings and conversion rate. Those elements are primarily the graphics: icon, screenshots, feature graphic, and the localized texts. That is quite a good deal of applications, isn’t it? Sounds like a great news for all smart gadgets users out there, but not as good for app developers. A large amount of publishers still doesn’t invest in app store optimization.

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